What We Do
At Value Intersect Consulting, we fundamentally believe marketing is about finding the intersection of the value a company offers and the value a customer seeks. We help clients with every activity necessary to identify and optimally target those intersection points:
- Marketing Strategy, including customer segmentation, targeting, and solution positioning
- Defining segment-specific value propositions
- Defining personas and user journeys
- Developing integrated campaigns to deliver the right message on the right channel to the right persona at the right journey stage
- Developing web content, social content, and assets in service of campaigns or day to day operations